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Basem is recognized at the Federal Government Level as a "Multicultural Subject Matter Expert (SME)" and holds an Active Federal Security Clearance. Officials at various levels of government turn to him for direction on cultural sensitivities that steer strategy, refine communications, and frame policy.
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Basem Hassan
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Basem is a lifelong learner and global citizen. From his early childhood as a 1st generation immigrant coming to the US with his parents, he has absorbed culture with the observation and objectivity of an anthropologist seeking to uncover the shared patterns of behaviors and interactions that create 'belonging'. This curiosity became the foundation of his career where he excelled in diverse forms of communications.
Basem specializes in developing communications strategies that effectively bridge cultures, and activates audiences with nuanced authenticity.
His background includes multiple leadership roles directing global communications (corporate and NGO/nonprofit), higher education leadership / accreditation / and pedagogy, strategic communications for The Department of Commerce, The State Department, D.C. Embassies, and earned/shared media authoring for select congressional representatives. He has advised the federal government during crisis communications and has guided international cultural institutions such as Guggenheim Museum as they expanded into complex cultural regions of the Middle East and reformed culturally sensitive educational programming for institutions such as The MET.
Basem builds cultural strategies on research and has routinely presented targeted demographic research data to Secretaries, Deputy Secretaries, C level Executives, and Directors of Federal Government, State Government, Corporate Leadership, Embassy Ambassadors, and NGO/Nonprofit Leadership. He has coached executives in preparation for congressional hearings, delivered cultural awareness trainings to state and county officials, hosted diversity and inclusion seminars, and key-noted conferences on topics of cultural interest.
Basem holds an M.Ed. degree from Columbia University specializing in Cross Cultural Communications, a M.F.A. from Rutgers University specializing in Visual Communications, a B.F.A. from the Fashion Institute of Technology in Communication Design, and a Certificate from Princeton University on Media & Modernity.
Want to know a little more about me? Just ask.
Basem specializes in developing communications strategies that effectively bridge cultures, and activates audiences with nuanced authenticity.
His background includes multiple leadership roles directing global communications (corporate and NGO/nonprofit), higher education leadership / accreditation / and pedagogy, strategic communications for The Department of Commerce, The State Department, D.C. Embassies, and earned/shared media authoring for select congressional representatives. He has advised the federal government during crisis communications and has guided international cultural institutions such as Guggenheim Museum as they expanded into complex cultural regions of the Middle East and reformed culturally sensitive educational programming for institutions such as The MET.
Basem builds cultural strategies on research and has routinely presented targeted demographic research data to Secretaries, Deputy Secretaries, C level Executives, and Directors of Federal Government, State Government, Corporate Leadership, Embassy Ambassadors, and NGO/Nonprofit Leadership. He has coached executives in preparation for congressional hearings, delivered cultural awareness trainings to state and county officials, hosted diversity and inclusion seminars, and key-noted conferences on topics of cultural interest.
Basem holds an M.Ed. degree from Columbia University specializing in Cross Cultural Communications, a M.F.A. from Rutgers University specializing in Visual Communications, a B.F.A. from the Fashion Institute of Technology in Communication Design, and a Certificate from Princeton University on Media & Modernity.
Want to know a little more about me? Just ask.
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