cul·ture /ˈkəlCHər/ - The characteristics and knowledge of a particular group of people, encompassing language, religion, cuisine, social habits, music and arts.

Culture, Diversity, Identity, & allyship: more than just trendy buzzwords.

The world is increasingly interconnected, multicultural, and multi-generational. And ideals of multiculturalism are present within a country, as well as in-between countries. At its most basic unit, culture is about the individual, whether they reside time zones away or just next door. Add to this, cultures are organic, constantly changing from internal and external pressures. Whether it's an individual navigating the discovery of their unique identity or communities accultrating traditions, culture is the shapeshifting framework that we understand each other and make sense of the world.

Before we speak of emerging markets and Strategic messaging we must meet culture where it resides, and not where we construct it to be. 

​By working together, I help create cultural authenticity within an individual's mindset, across team behavior, or embedded in transcreated communications. With a foundation of authentic understanding towards cultural nuances and their expressions across generations, we can cultivate the skills necessary for crafting inclusive messaging that is received as organic instead of tone-deaf, and develop organizational behavior that supports allyship between cultures.